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An off-plan launch that built its own demand.
Qualified leads
Cost per qualified lead
Of sales via owned channels
A premium off-plan launch entering a saturated Business Bay market. The pipeline depended entirely on portal leads — expensive, low-intent, and shared with every competitor on the street. There was no owned demand channel and no story that justified the price.
We repositioned the development around an idea, not a floor plan: an address, not an apartment. Then we built the machine to sell it — a multilingual, high-conversion launch site with gated floor-plan funnels, fed by a targeted paid and PR campaign aimed squarely at GCC high-net-worth segments.
A narrative built on address and lifestyle, not square footage.
Multilingual high-conversion site with gated floor-plan funnels.
Paid + PR across GCC HNW audiences, managed to qualified-lead cost.
Lead scoring and routing so the sales team worked the right leads first.
In 90 days the launch went from fully portal-dependent to sourcing 60% of sales through its own channels — at a materially lower cost per qualified lead.
“We stopped renting buyers from portals and started owning the demand. The launch sold itself faster than anything we'd run before.”
One conversation. We'll tell you where the opportunity is — and whether we're the right team to go after it.