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Five properties, one brand, direct bookings that pay.
Direct bookings
OTA commission
Social-driven reservation revenue
A growing hospitality group of five properties across the UAE and KSA, bleeding margin to OTAs and speaking with five different brand voices. Direct bookings were flat and every reservation through a third party cost a slice of profit the group couldn't get back.
We unified the portfolio under one brand system, then rebuilt the direct-booking experience around a loyalty-led offer guests actually wanted. An always-on social and influencer engine, tied to seasonal demand, gave guests a reason to book direct — and a brand worth following between stays.
One identity and voice across five properties and two markets.
A loyalty-led booking experience that beats the OTA offer.
Content and influencer engine tied to seasonal demand.
Channel strategy that shifts volume to the highest-margin path.
Direct bookings rose 47% year-on-year while OTA commission fell 31% — and social became a genuine revenue channel, not a cost centre.
“For the first time the five properties feel like one brand — and our best channel is finally the one we own.”
One conversation. We'll tell you where the opportunity is — and whether we're the right team to go after it.