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A great product, finally growing like one.
Conversion rate
Return on ad spend
Repeat-purchase revenue
A beloved home and lifestyle DTC brand with stalling growth. Plenty of traffic, weak conversion, acquisition costs creeping up every quarter, and no retention strategy to make the second purchase happen. Growth was being bought, not built.
We replatformed the store around a performance-first checkout, then ran a full conversion-rate optimisation programme to make the existing traffic worth more. We restructured paid media around contribution margin and added a lifecycle and retention layer so the brand grew on repeat revenue, not just acquisition.
A faster store and a checkout tuned for revenue per visit.
Continuous testing across the journey, from PDP to cart.
Paid restructured around contribution margin, not last-click.
Email, SMS and lifecycle flows that drive the second purchase.
Within two quarters conversion rose 68% and return on ad spend reached 2.4× — with repeat-purchase revenue up 41%, so growth finally compounded instead of leaking.
“They didn't just send more traffic — they made every visit and every customer worth more. That's the difference.”
One conversation. We'll tell you where the opportunity is — and whether we're the right team to go after it.